Scalextric
Barcelona

Protocol Events has been the organizing agency for the Scalextric Grand Prix Annual Campaign for more than three years. This campaign consists of The Digital System scale models exposition in 34 El Corte Inglés centers and 17 shopping centers all over Spain during the week previous to the Epiphany. 
The main challenges we faced to guarantee the correct development of the event were human resources management, permits to develop the activity and scale models set-ups during that whole week.